What Is An SEO Competitive Analysis?
Competitive analysis usually means analyzing your successful competitors who are doing well in SEO and is ahead of you. There are mainly 2 simple issues with every new or old website. The first is, there is no traffic at all to your website or online store, and the other is there is traffic but no conversion at all. If you are one of them you need competitive analysis for your website. So there are many to do a competitor analysis and these are like finding your competitor, keyword gap analysis, content analysis, SEPP analysis, and your link gap analysis. Thus the main concern for competitive analysis is to analyze what's working for your competitors like which keywords they are using, what is their content and who they link to etc., and leverage it to improve your own SEO efforts.