Are you worried about losing sales and getting fewer conversions due to cart abandonment? We have built a solution for you. The PrestaShop Abandoned Cart Addon module will help you to get rid of cart abandonment and sales loss. With the help of this module, you will be able to send automated emails by providing personalized offers to customers who have left out the cart without making payment. If you are also looking for a module or resource that can reduce your cart abandonment rate and increase your sales, then this blog is handy for you.
Prestashop Abandoned Cart Module gives you detailed stats of abandoned carts, where the admin can easily see the most abandoned products and also know the reasons for abandonment. Want to learn more about our abandoned cart module? Stay with us and we will explain this module’s details, benefits, and characteristics.
What is PrestaShop Abandoned Cart Addon?
There are two biggest challenges of any business. The first is to invite customers to your website and engage them with your business. Second, to motivate and inspire customers to buy the product. The first challenge can be completed through marketing and advertising methods. But, the biggest problem businesses face is that they fail to influence their customers to make a purchase. As many customers do not complete the purchase even after adding the products to the cart and leaving it halfway.
This abandoned cart addon has the latest technology and tools, which gives in-depth insights into – why and how customers leave their carts without making a purchase. The module has a well-designed dashboard that shows all the listed products, orders, abandoned carts, and much more. Also, it allows you to see notified abandoned carts, un-notified abandoned carts, and abandoned carts checked out after sending the email. Moreover, this addon shows the abandoned cart values so that you can re-target the high-value carts.
The Functionality Of PrestaShop Abandoned Cart Addon
The primary purpose of this tool is to help you create an email funnel and autoresponder to remind customers who have abandoned their cart. This module offers strategic advantages to businesses. Moreover, it helps in increasing overall business revenue.
Managing Email Templates
As an admin, you will be able to create email templates. Your sales team can do the A/B testing with email templates.
Creating Email Template
There are plenty of shortcodes available that make email template designing easier. Add the product name, price, quantity, cart total, checkout link, name of customer, discount offers, etc. By reading these details, customers will be able to easily recall their cart just by looking at the reminder email
Also, you can add the discount coupon in the email template, It hits the customer’s mind. They will get a discount if they complete the order now by using the coupon code present in the email template.
There is Call To Action button present that will lead customers to the checkout page to complete the order.
Send the abandoned cart email containing the email template you created. Change the email template to know the performance of the email. The template generates more sales or engagement assigned to that email for a long time.
You can create different email templates for events like Holi, Diwali, black friday, christmas, etc. And assign the template to auto-send abandoned cart emails.
These email templates are designed to send to those customers who abandoned their carts. Such email templates can include checkout reminders and limited-time discount offers to persuade customers to make purchases.
Cron Job Functionality
The Cron feature of this Prestashop addon helps the admin set up reminder emails to specific customers after the completion of the predetermined period. The cron tab makes it easy for business owners to check its usability.
It has a corn job PHP file in the addon that takes care of the automatic email-sending process. It keeps running on the server 24×365 days to ensure the proper delivery of abandoned emails to the customer. According to individual customer’s abandoned email settings, whenever email reminder time is reached. Cron job file auto-shot the email to that customer.
Control The Duration Of Resending Emails
Sending frequent emails to the same customer could ruin your business reputation. Moreover, your email might be considered spam. To avoid such cases, our module has an option that allows you to set email sending duration. You can change these settings from the control panel option given in the module.
Not only email sending duration, but you can also customize email type, customer group, sending day, template, coupon discount, Coupon start date, end date, etc.
Add Coupon Discounts And Expiry Date In Abandoned Cart Email
Have you ever wondered why would any customer return to purchase? Well, the major cause of cart abandonment is high cumulative cost. In short, the cart may go out of the budget. To pull such customers, you should retarget them by offering limited-time discount coupons with the help of the PrestaShop abandoned cart addon.
Such kinds of offers prompt your customers to purchase immediately within the limited offer period. You can easily add and remove discount coupons by going to the admin login of this module and using the control panel option.
Shortcodes For Email Templates
16 shortcodes are available in the abandoned cart addon. These shortcodes further categorize as customer information, cart, discount coupons, checkout page link, store information, etc.
A shortcode button is present at the top right of the page, It will open a popup, It has all the shortcodes written, just copy the shortcode. According to your abandoned email template use these shortcodes.
Shortcodes are converted to their representative text when the email is about to send to the customer.
Enable Disable Abandoned Cart
Users with admin access, are able to enable-disable the status of this module as per convenience. This means, you will be able to enable the option of sending an email whenever you want and will also be able to disable it as per your wish.
You can easily go to the control panel of the admin dashboard and check the status of your module. There, You can edit all the necessary email-sending settings such as duration and cart image size in the email template.
How The PrestaShop Abandoned Cart Addon Works
Starting from integration to execution the PrestaShop Abandoned Cart Addon is the easiest module to use. This cart addon is designed to provide an easy-to-understand interface that can easily be managed by the store admin. Now you don’t only get amazing features but also get personalized email reminder service.
Once you buy this module from TMD extensions and install it on your website, you are now completely ready to use the module
Let’s have a short pointer explanation of how the module works
The Main Dashboard
This will be the first interface of this module, which is accessible to you right after the admin login. Here, you will get all the necessary statistics on this dashboard such as total products, abandoned carts, cart values, number of sent notifications, actions on notifications, etc. You can use all these stats to estimate the rates of conversions and sales.
Control Panel
A control panel option is available which helps you control the state of the module. You can either enable or disable email sending, and set or change the duration of resending emails. you only need to set up your email once, it will automatically send emails to customers.
Email Template
under the mail template, you can create multiple mail templates and assign the same for cart reminders. This is also an essential part of the module, from where you can see your current email template and design it according to your customer’s interest. This module gives you the option to change the email template so that you can impress your customers more and more.
Why You Need PrestaShop Abandoned Cart Addon?
One of the major issues businesses are facing in the eCommerce industry is cart abandonment. Businesses in different industries use unique tactics to overcome this problem. However, the best way to encourage customers to complete their purchases is by sending notifications and offering discounts on their carts through emails.
This PrestaShop Abandoned Cart Addon solves the same problem. It comes with the auto email reminder sending option with cart details and attractive email templates.
The reason why you need our PrestaShop abandoned cart addon module for your business
- It sends automated emails to your customers and encourages them to complete their cart purchases.
- This contributes to building a strong bond and trust between you and your customers just by sending personalized emails including cart details with exciting coupons and discounts.
- The module allows you to notify customers to complete their pending or forgotten cart products.
- It helps you to get higher conversion rates by increasing sales and reducing cart abandonment rates.
Benefits Of Using Our PrestaShop Abandoned Cart Addon
There are a number of benefits associated with this PrestaShop abandoned cart addon. It allows you to send frequent reminders and exciting offers to the customer on their cart. Some of the best benefits included in this module are listed below.
Reminds Customers To Complete Their Purchase
Most of the time customers add the product to their cart but forget to buy it. In this case, these modules encourage customers to complete purchases through their email services. The module sends reminder emails repeatedly after a set interval. It helps customers to not forget their cart and buy as soon as possible.
Discount Coupons And Personalized Emails
This module is the best solution to offer discount coupons and personalized emails without making an effort each time to craft and send personalized emails. You will be able to add coupons with start and end dates to each reminder email. The coupons and discount emails attract a large number of customers who have abandoned their carts.
Provide Deeper Insights Into Customer Behaviour
It provides deep insights into customer behaviour in your business. You will have better insights into your customers’ buying behaviour and why they are leaving the cart without checking out.
Recover The Lost Sales
Leaving the products after adding them to the cart refers to lost sales due to unknown reasons. But when you continuously remind your customers about their cart and provide exciting discount coupons then it helps you to recover maximum lost sales effortlessly.
Takeaway
With this efficient module, you can send automatic reminder emails to your customers who left their products added to the cart without making purchases. so what are you waiting for? win back your losing customers with this Prestashop abandoned cart add-on now!
