What is PrestaShop: Characteristics, Features, Pros & Cons

Today there are a lot of e-commerce platforms on the internet that claim to be the most perfect e-commerce store builders for creating an online store. One of the most common of them is the WooCommerce platform. However, one platform that stands out for its user-friendly interface and powerful features has been PrestaShop.

Therefore whether you are a small business owner starting out or a large enterprise looking for scalable solutions – PrestaShop has got you covered! This is the reason why small businesses love PrestaShop and we are here to cover all about PrestaShop.


What Exactly is PrestaShop?

PrestaShop is an open-source e-commerce platform that was first released in the year 2007. So PrestaShop is a reputed company with over 16 years of services in E-commerce and offers almost everything you need to run an online business. It provides a very professional user-intuitive interface so even non-technical users can quickly set up a store and start selling products online.

Moreover, it has multi-store capabilities, making entrepreneurs able to manage multiple online shops from one central dashboard and making it convenient for even larger businesses with various branches or product lines. Some of the key aspects of PrestaShop are:

  • It is OpenSource
  • Offers a wide range of E-commerce functionality
  • A vast array of Themes and Templates
  • Modules and Add-ons
  • Multi-lingual and Multi-Currency Support
  • SEO Friendly
  • Community and Support
  • Regular Updates

These are some of the specific features and capabilities of PrestaShop. But it has evolved extensively over the years and is still evolving.


Features of PrestaShop E-Commerce Framework

Some of the top PrestaShop Features Include:


a) Unlimited Product Listings

You can sell an unlimited number of products with PrestaShop. There are no limits on the number of products you can list, the number of images you can upload, or the amount of product information you can add. This makes PrestaShop a great option for businesses of all sizes.


b) Inventory Management

PrestaShop makes it easy to manage your inventory. You can track stock levels, set up low-stock alerts, and receive notifications when items are out of stock. This helps you ensure that you always have the products you need in stock and that you never oversell. Easily manage product attributes like size, color, etc., and create product variations. Arrange products into categories and subcategories for a structured catalog.


c) Data Export and Import

PrestaShop makes it easy to export and import data. You can export your product data, customer data, and order data to CSV files. This makes it easy to move your data to another eCommerce platform or to use your data for other purposes.


d. Advanced SEO Capabilities

PrestaShop comes with a number of built-in SEO features to help you improve your search engine ranking. You can manage meta titles and descriptions, URLs, and other SEO factors. You can also install third-party SEO modules to further improve your ranking.


e) Payment Gateway

It supports secure payment gateways to ensure safe and reliable transactions and also accepts various payment methods. PrestaShop supports a wide variety of payment gateways, including PayPal, Stripe, WorldPay, and Authorize.net. This makes it easy to accept payments from customers all over the world. PrestaShop also gives you the freedom to select from over 50 top-notch payment gateways and integrate them seamlessly into your shop. This ensures that you can accept payments from customers all around the world using different payment methods


f) Customizable Checkout Process

You can customize the checkout process to match your branding and requirements. You can add or remove steps, change the order of steps, and add custom fields. Also, you can streamline the checkout process with the option for guest checkouts.


g) Shipping Gateway Configuration and Partnerships

PrestaShop makes it easy to configure shipping rates and options. You can offer different shipping methods, such as flat-rate shipping, real-time shipping rates, and international shipping. You can also partner with shipping carriers to offer discounted shipping rates and define rules based on factors like weight, location, and more.


h) Mobile Commerce

PrestaShop is a mobile-friendly eCommerce platform. Your store will look great on all devices, including smartphones and tablets. This ensures a smooth shopping experience for customers on mobile devices. This is important, as more and more people are shopping online from their mobile devices.


i) eCommerce Analytics

This platform also comes with great built-in analytics tools to help you track your store’s performance. You can see how many visitors your store is getting, what products are selling the best, and where your customers are coming from. This information can help you make data-driven decisions to improve your store’s performance. You can access detailed reports on sales performance, best-selling products, and customer behavior and integrate with Google Analytics for comprehensive website analytics.


j) Powerful Store Builder

PrestaShop comes with a powerful store builder that makes it easy to create a professional-looking store without any coding experience. You can choose from a variety of templates and themes, and you can customize your store to match your brand. It also allows you to choose from a variety of pre-designed themes or create a custom one to match your brand and ensure a seamless and user-friendly experience across different devices.


k) Available Supporting Agencies

PrestaShop has a vast network of web agencies that are certified to provide PrestaShop development and support services. You can find a PrestaShop web agency near you to help you with everything from designing and developing your store to marketing and managing it.


l) Configurable Tax Rules

You can configure tax rules based on the specific locations of your customers. This ensures that you charge the correct amount of tax on all orders placed and processed in real-time


m) Powerful Integrations

PrestaShop integrates with a wide variety of third-party software, so you can add the features and functionality you need to your store. Explore a marketplace of extensions and modules to add functionalities like social media integration, marketing tools, and more. Also, you can tailor your store with custom-developed modules to meet specific business needs.


n) Multi-language and Multi-currency Support

Easily add and manage multiple languages for a global audience as it supports various currencies and automatically converts prices.


Other Notable Features of PrestaShop

PrestaShop is a popular open-source eCommerce platform that is constantly being updated with new features and improvements. Here are some of the latest features that have been released:

  • Security page: Merchants can now configure the shop’s password policy and manage customer and employee sessions.
  • WebP support: PrestaShop now supports images in the WebP format, which can help to improve page loading times.

  • Product page improvements: The product page has been redesigned to make it more user-friendly and informative.

  • Multistore header: Merchants can now customize the header for each of their stores.

  • Experimental feature: new image formats: PrestaShop is experimenting with support for the Avif image format, which is a newer and more efficient format than JPEG or PNG.

  • Developer features: There are a number of new developer features in PrestaShop 8, including support for Symfony 4.4 and PHP 8.1.

These are just a few of the latest features that have been released for PrestaShop. For a complete list of new features, you can refer to the PrestaShop documentation.


Pros & Cons of PrestaShop

Pros of PrestaShop:

  • Free and open-source: PrestaShop is a free, open-source eCommerce platform, which means that you can download, install, and use it without paying any licensing fees.
  • Easy to use: PrestaShop is known for its user-friendly interface. Even if you have no prior experience with eCommerce platforms, you should be able to set up and manage your PrestaShop store with ease
  • Rich Feature Set: PrestaShop comes with a comprehensive set of features, including product management, order processing, analytics, and SEO tools.
  • Large community: PrestaShop has a large and active community of developers and users. This means that there is a wealth of resources available to help you get started with PrestaShop and troubleshoot any problems you may encounter
  • Flexible and customizable: PrestaShop is a very flexible platform. There are a wide variety of modules and themes available, so you can customize your store to match your brand and your needs
  • Scalable: PrestaShop can be scaled to support businesses of all sizes. From small online stores to large enterprises, PrestaShop can handle it all
  • Multilingual and multi-currency support: PrestaShop supports multiple languages and currencies, so you can sell your products to customers all over the world
  • SEO-friendly: PrestaShop is an SEO-friendly platform, so you can improve your search engine ranking and attract more visitors to your store
  • Mobile-friendly: PrestaShop is a mobile-friendly platform, so your store will look great on all devices, including smartphones and tablets


Cons of PrestaShop:

  • Limited scalability for large stores: While PrestaShop can be scaled to support large businesses, it may not be the best option for very large stores or stores with very complex requirements
  • Learning Curve: While the interface is user-friendly, there can still be a learning curve for beginners, especially those new to e-commerce platforms.
  • Can be slow on shared hosting: PrestaShop can be a bit slow on shared hosting. If you are planning on using PrestaShop, you may want to consider upgrading to a VPS or dedicated hosting plan
  • Requires some technical knowledge: While PrestaShop is easy to use, it does require some technical knowledge. If you are not comfortable with computers, you may want to hire a web developer to help you set up and manage your store
  • Module Compatibility: Not all modules and extensions are free, some modules can be costly and compatibility issues may arise with certain third-party modules
  • Security concerns: PrestaShop has been criticized for its security vulnerabilities. However, the PrestaShop team is constantly working to improve the security of the platform
  • Limited third-party integrations: PrestaShop does not integrate with as many third-party software applications as some other eCommerce platforms
  • Community Support Dependency: While the community is active, official support from PrestaShop itself may be limited for free users, and reliance on community support may be necessary.



Ultimately you need a good e-commerce platform to run your online business and PrestaShop undoubtedly stands out as a versatile and feature-rich open-source e-commerce platform.


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